MAKING PLACES BETTER
EXPERIENCE MATTERS. RELATIONSHIPS MAKE THE DIFFERENCE.
Introducing JLT Strategies
Led by Experience. Built on Trust.
JLT Strategies is a strategic advisory firm focused on elevating golf, club, and community development through thoughtful planning, operational clarity, and trusted execution. We serve as an extension of our clients’ vision offering seasoned perspective, clear communication, and hands-on leadership from concept to completion.
Founded by Jimmy Terry, PGA, a nationally respected advisor and executive, JLT Strategies draws from decades of experience leading high-impact projects across the country. Known for his calm presence and collaborative approach, Jimmy helps organizations align purpose with performance, bringing confidence to every stage of a development or operational initiative.
At JLT Strategies, we don’t just deliver plans, we help create environments where people, clubs, and communities thrive.
Big Experience. Small Ego. Personal Touch.
Meet Jimmy Terry, PGA | The Guy Behind the Strategy
Hi, I’m Jimmy Terry, most call me JT, and I’ve spent the last 25 years helping people build meaningful places. From startup clubs and master-planned communities to full-scale operations and long-range strategy, I bring a hands-on, deeply invested approach to everything I do.
Whether it’s breaking ground on a new destination, guiding a team through transformation, or making sense of a complex development challenge, I’ve learned one thing: the most enduring work is rooted in clarity, driven by strategy, and built to leave a legacy.
That’s what JLT Strategies is all about, partnering with people and projects that matter. When you work with me, you get direct access to award-winning experience, honest guidance, and a trusted collaborator who’s been in your seat.
The dream is just the beginning. Let’s make the reality even better. No buzzwords. No fluff. Just real advice, straight from the field.
All the insight - none of the fluff
The Mission
The Mission
The Mission
JLT Strategies exists to elevate the planning and performance that bring great destinations to life, because we believe in building places that matter.
We guide our clients with trusted leadership, strategic clarity, and hands-on experience, transforming opportunity into lasting impact for clubs, communities, and the people they serve. Eve
JLT Strategies exists to elevate the planning and performance that bring great destinations to life, because we believe in building places that matter.
We guide our clients with trusted leadership, strategic clarity, and hands-on experience, transforming opportunity into lasting impact for clubs, communities, and the people they serve. Every project is more than a plan; it’s a chance to create something meaningful, enduring, and rooted in purpose.
The Person
The Mission
The Mission
When you work with JLT Strategies, you’re working directly with me—Jimmy Terry.
I’m not just a strategist or advisor. I’m a family man, a friend, and someone who believes relationships are the foundation of everything that lasts. I’ve spent decades leading in golf, club, and community development, but what I value most are the people behin
When you work with JLT Strategies, you’re working directly with me—Jimmy Terry.
I’m not just a strategist or advisor. I’m a family man, a friend, and someone who believes relationships are the foundation of everything that lasts. I’ve spent decades leading in golf, club, and community development, but what I value most are the people behind every project and the trust it takes to move big ideas forward.
Clients choose to work with me because I show up personally. I listen. I care about the outcome as much as they do. Whether we’re planning something new or solving something tough, I’m with you, not just as a consultant, but as a committed partner who understands what it takes to get it right, and why it matters.
The Results
The Mission
The Results
JT has built a nationally respected career by leading some of the industry’s most complex and influential golf and community developments. With a background spanning operations, construction, and executive leadership, he is known for delivering lasting results, building trusted partnerships, and bringing clarity to high-stakes decisions.
JT has built a nationally respected career by leading some of the industry’s most complex and influential golf and community developments. With a background spanning operations, construction, and executive leadership, he is known for delivering lasting results, building trusted partnerships, and bringing clarity to high-stakes decisions. His work has shaped clubs, communities, and organizations across the country and continues to inspire progress throughout the industry.
Recognition
The Mission
The Results
JT has never pursued recognition, but is grateful for the honors that reflect the people, teams, and communities he has been fortunate to serve. Most recently, he received the Southern Texas PGA Dick Forester Quarter Century Award, acknowledging his long-standing service and leadership within the profession.
Nationally, JT has been recogni
JT has never pursued recognition, but is grateful for the honors that reflect the people, teams, and communities he has been fortunate to serve. Most recently, he received the Southern Texas PGA Dick Forester Quarter Century Award, acknowledging his long-standing service and leadership within the profession.
Nationally, JT has been recognized as a five-time America’s Top 100 Golf Shops honoree and has received both the TPC Network Platinum Award and the TPC Special Recognition Award for leadership and operational excellence.
Within the Southern Texas PGA, he has also been honored with the Bill Strausbaugh Award, the Professional Development Award, the Youth Player Development Award, and multiple Chapter Golf Professional of the Year and related distinctions.
Our Minds Aligned with Yours
At JLT Strategies, every engagement starts with listening. Our Minds framework is designed to adapt to your goals, align with your values, and respond to your project’s specific challenges. You bring the vision—we bring the strategic support to make it real.
Four minds in one
Land Minds
Strategic Minds
Build Minds
From Open Space to Inspired Place
Early ideas deserve clarity and momentum, and Land Minds is where vision meets opportunity. We work alongside landowners, community leaders, and trusted partners to explore possibilities, align intentions, and craft strategies that transform promising acreage into meaningful destinations. Through thoughtfu
From Open Space to Inspired Place
Early ideas deserve clarity and momentum, and Land Minds is where vision meets opportunity. We work alongside landowners, community leaders, and trusted partners to explore possibilities, align intentions, and craft strategies that transform promising acreage into meaningful destinations. Through thoughtful planning, amenity-driven master concepts, market positioning insight, and alignment with both public and private stakeholders, we help create a clear, early-stage roadmap that guides land from concept to thriving community—with a personal touch every step of the way.
Build Minds
Strategic Minds
Build Minds
Turning Vision Into Reality
From first plans to final walk-through, Build Minds bridges the gap between vision and execution. Acting as an extension of ownership, we provide on-the-ground leadership to keep projects focused, on time, and true to their original intent. Through proactive planning, stakeholder coordination, careful oversight
Turning Vision Into Reality
From first plans to final walk-through, Build Minds bridges the gap between vision and execution. Acting as an extension of ownership, we provide on-the-ground leadership to keep projects focused, on time, and true to their original intent. Through proactive planning, stakeholder coordination, careful oversight of budgets and timelines, and operational readiness support, we help ensure every build or renovation moves forward with confidence and delivers on its promise.
Club Minds
Strategic Minds
Strategic Minds
Strengthening the Heart of the Club.
A club’s greatest strength lies in its people, its culture, and the experiences it delivers daily. Club Minds is about listening closely, understanding challenges, and working alongside leadership teams to align operations, elevate service, and strengthen member connection. Whether refining standards, d
Strengthening the Heart of the Club.
A club’s greatest strength lies in its people, its culture, and the experiences it delivers daily. Club Minds is about listening closely, understanding challenges, and working alongside leadership teams to align operations, elevate service, and strengthen member connection. Whether refining standards, developing leadership alignment, or mapping the member experience, we bring steady guidance and practical solutions to help clubs thrive from the inside out.
Strategic Minds
Strategic Minds
Strategic Minds
Clear Thinking for Complex Decisions
Big decisions deserve thoughtful guidance, and Strategic Minds is the connective thread across everything we do. We provide seasoned perspective, structured thinking, and honest counsel for leaders facing complex challenges or charting new directions. From vision development and organizational strategy
Clear Thinking for Complex Decisions
Big decisions deserve thoughtful guidance, and Strategic Minds is the connective thread across everything we do. We provide seasoned perspective, structured thinking, and honest counsel for leaders facing complex challenges or charting new directions. From vision development and organizational strategy to partnership exploration and long-term positioning, we help simplify the path ahead—bringing clarity, perspective, and steady leadership to decisions that shape the future.