OPEN FOR LIMITED CLIENT ENGAGEMENTS FOR 2026 AND BEYOND SMALL ROSTER - BIG IMPACT
Strategic Vision. Trusted Execution.
PROVIDING STRATEGIC INSIGHT FOR PLACES THAT MATTER
OPEN FOR LIMITED CLIENT ENGAGEMENTS FOR 2026 AND BEYOND SMALL ROSTER - BIG IMPACT
PROVIDING STRATEGIC INSIGHT FOR PLACES THAT MATTER
JLT Strategies is a strategic advisory firm focused on elevating golf, club, and community development through thoughtful planning, operational clarity, and trusted execution. We serve as an extension of our clients’ vision offering seasoned perspective, clear communication, and hands-on leadership from concept to completion.
Founded by Jimmy Terry, PGA, a nationally respected advisor and executive, JLT Strategies draws from decades of experience leading high-impact projects across the country. Known for his calm presence and collaborative approach, Jimmy helps organizations align purpose with performance, bringing confidence to every stage of a development or operational initiative.
At JLT Strategies, we don’t just deliver plans, we help create environments where people, clubs, and communities thrive.
Hi, I’m Jimmy Terry, most call me JT, and I’ve spent the last 25 years helping people build meaningful places. From startup clubs and master-planned communities to full-scale operations and long-range strategy, I bring a hands-on, deeply invested approach to everything I do.
Whether it’s breaking ground on a new destination, guiding a team through transformation, or making sense of a complex development challenge, I’ve learned one thing: the most enduring work is rooted in clarity, driven by strategy, and built to leave a legacy.
That’s what JLT Strategies is all about, partnering with people and projects that matter. When you work with me, you get direct access to award-winning experience, honest guidance, and a trusted collaborator who’s been in your seat.
The dream is just the beginning. Let’s make the reality even better. No buzzwords. No fluff. Just real advice, straight from the field.
JLT Strategies exists to elevate the planning and performance that bring great destinations to life, because we believe in building places that matter.
We guide our clients with trusted leadership, strategic clarity, and hands-on experience, transforming opportunity into lasting impact for clubs, communities, and the people they serve. Eve
JLT Strategies exists to elevate the planning and performance that bring great destinations to life, because we believe in building places that matter.
We guide our clients with trusted leadership, strategic clarity, and hands-on experience, transforming opportunity into lasting impact for clubs, communities, and the people they serve. Every project is more than a plan; it’s a chance to create something meaningful, enduring, and rooted in purpose.
When you work with JLT Strategies, you’re working directly with me—Jimmy Terry.
I’m not just a strategist or advisor. I’m a family man, a friend, and someone who believes relationships are the foundation of everything that lasts. I’ve spent decades leading in golf, club, and community development, but what I value most are the people behin
When you work with JLT Strategies, you’re working directly with me—Jimmy Terry.
I’m not just a strategist or advisor. I’m a family man, a friend, and someone who believes relationships are the foundation of everything that lasts. I’ve spent decades leading in golf, club, and community development, but what I value most are the people behind every project and the trust it takes to move big ideas forward.
Clients choose to work with me because I show up personally. I listen. I care about the outcome as much as they do. Whether we’re planning something new or solving something tough, I’m with you, not just as a consultant, but as a committed partner who understands what it takes to get it right, and why it matters.
Jimmy Terry has built a nationally respected career by leading some of the industry’s most complex and influential golf and community developments. With a background spanning operations, construction, and executive leadership, he is known for delivering lasting results, building trusted partnerships, and bringing clarity to high-stakes de
Jimmy Terry has built a nationally respected career by leading some of the industry’s most complex and influential golf and community developments. With a background spanning operations, construction, and executive leadership, he is known for delivering lasting results, building trusted partnerships, and bringing clarity to high-stakes decisions. His work has shaped clubs, communities, and organizations across the country and continues to inspire progress throughout the industry.
When you hire JLT Strategies, you work directly with me, Jimmy Terry, not a chain of associates, junior consultants, or unfamiliar faces. Every conversation, recommendation, and decision comes with the benefit of my decades of hands-on experience across golf, club, and community projects of every scale.
What you won’t find are the layers of bureaucracy or the handoffs that often come with larger firms. Instead, you get direct access, honest feedback, and steady leadership from someone who has been in your seat and understands the challenges firsthand. This approach keeps things clear, efficient, and personal because meaningful results come from trusted relationships, not corporate structures.
With decades of leadership across golf, club, and community projects, JLT Strategies delivers more than concepts or ideas, we bring results that endure. Every engagement is grounded in clear goals, practical structure, and strategies designed to translate vision into lasting impact.
From strengthening day-to-day operations to guiding long-range developments, our work is about creating meaningful outcomes that can be seen, felt, and measured—outcomes that benefit not only the project itself, but also the people and communities it serves.
At JLT Strategies, strategy isn’t about buzzwords or overcomplication—it’s about clear thinking that drives confident decisions. We combine decades of real-world experience with a practical, hands-on approach, helping clients cut through complexity and focus on what truly matters.
Our guidance is rooted in both vision and practicality: forward-looking enough to inspire growth, and grounded enough to work in the day-to-day. The result is advice you can trust, strategies you can execute, and outcomes that deliver real value now and into the future.
As Vice President of Development for Travis Club Austin, JT helped guide the creation of one of Texas’s most anticipated private golf communities. Working closely with ownership, architects, and a best-in-class team, he oversaw golf course construction and collaborated on amenities to ensure the project delivered exceptional quality, memorable experiences, and long-term value. From early planning through construction and development, JT’s leadership aligned vision with execution bringing together elite standards of playability and agronomy with club culture. The result is a golf course and community built to honor tradition while meeting the modern expectations of today’s private club members.
“Having worked closely with Jimmy across our time at Castle Hill Partners and throughout the journey of Travis Club, I have seen the rare combination of vision, discipline, and grace he brings to complex environments. Whether navigating historic entitlements and development constraints or curating member experiences rooted in authenticity and place, Jimmy leads with integrity and purpose. The launch of JLT Strategies is a natural next step, one that will empower communities and stakeholders alike to realize their full potential.”
Leisha Ehlert, Senior Vice President, Castle Hill Partners
JT played a key role in the planning and development of PGA Frisco, the PGA of America’s new headquarters and a bold reimagining of the game’s future. This landmark project includes two championship courses, a short course, expansive practice facilities, and a vibrant mixed-use district that welcomes players of every level, from first-timers to the best in the world. PGA Frisco has become a living example of how golf, community, and innovation can come together to create the modern home of the game in America.
"His presence elevates every project. He brings not only a deep love for the game but also an authentic warmth and commitment to everyone he encounters. Jimmy is more than a professional, he is a true ambassador for golf, with a reach that extends far beyond “greens, tees, and bunkers.” Beau Welling | Founder & CEO, Beau Welling Design
PGA Golf Club – A Model of Transformation
JT played a pivotal role in revitalizing PGA Golf Club, leading enhancements across its courses, facilities, and programming to strengthen its standing as the flagship destination for PGA Members and a premier showcase for championship golf. Under JT’s leadership, the club experienced one of the most successful turnarounds in PGA facility history restoring its reputation while redefining what PGA-branded excellence can mean operationally, culturally, and strategically. Today, PGA Golf Club remains a benchmark for transformational leadership in service to the game and its professionals.
"With decades of unwavering leadership and deep-rooted passion and commitment for the game, Jimmy Terry has been a cornerstone of the golf industry - bringing vision, integrity, and a profound understanding of the sport's traditions and industry's future together. Few individuals have done more to elevate the business of golf while preserving its spirit. His background in operations, facility development, major event management and hiring, training and building award winning teams are second to none."
Jim Richerson, PGA | General Manager/COO, The Riviera Country Club - Past President, PGA of America | 2025 PGA Hall of Fame
At Valhalla Golf Club, the PGA of America’s flagship private facility and one of the game’s most storied championship venues, JT's executive oversight role, guided capital projects, operational improvements, and membership growth, ensuring the club remained at the highest standard of excellence. From course renovations and clubhouse enhancements to mentoring the leadership team, his influence was felt throughout the club's culture, performance, and championship readiness.
Working with the PGA TOUR's TPC Network, JT led the successful opening of TPC San Antonio, helping establish operations and service standards at one of the premier facilities in the TPC Network, now home to the PGA TOUR’s Valero Texas Open. He also worked closely with the team at TPC Harding Park, one of America's top municipal facilities. JT’s leadership across both facilities exemplified his unique ability to unite complex partnerships, elevate team performance, and position high-stakes properties for long-term success, cementing his role as a trusted leader in premier golf development and operations.
At JLT Strategies, every engagement starts with listening. Our Minds framework is designed to adapt to your goals, align with your values, and respond to your project’s specific challenges. You bring the vision—we bring the strategic support to make it real.
From Open Space to Inspired Place
Early ideas deserve clarity and momentum, and Land Minds is where vision meets opportunity. We work alongside landowners, community leaders, and trusted partners to explore possibilities, align intentions, and craft strategies that transform promising acreage into meaningful destinations. Through thoughtfu
From Open Space to Inspired Place
Early ideas deserve clarity and momentum, and Land Minds is where vision meets opportunity. We work alongside landowners, community leaders, and trusted partners to explore possibilities, align intentions, and craft strategies that transform promising acreage into meaningful destinations. Through thoughtful planning, amenity-driven master concepts, market positioning insight, and alignment with both public and private stakeholders, we help create a clear, early-stage roadmap that guides land from concept to thriving community—with a personal touch every step of the way.
Turning Vision Into Reality
From first plans to final walk-through, Build Minds bridges the gap between vision and execution. Acting as an extension of ownership, we provide on-the-ground leadership to keep projects focused, on time, and true to their original intent. Through proactive planning, stakeholder coordination, careful oversight
Turning Vision Into Reality
From first plans to final walk-through, Build Minds bridges the gap between vision and execution. Acting as an extension of ownership, we provide on-the-ground leadership to keep projects focused, on time, and true to their original intent. Through proactive planning, stakeholder coordination, careful oversight of budgets and timelines, and operational readiness support, we help ensure every build or renovation moves forward with confidence and delivers on its promise.
Strengthening the Heart of the Club.
A club’s greatest strength lies in its people, its culture, and the experiences it delivers daily. Club Minds is about listening closely, understanding challenges, and working alongside leadership teams to align operations, elevate service, and strengthen member connection. Whether refining standards, d
Strengthening the Heart of the Club.
A club’s greatest strength lies in its people, its culture, and the experiences it delivers daily. Club Minds is about listening closely, understanding challenges, and working alongside leadership teams to align operations, elevate service, and strengthen member connection. Whether refining standards, developing leadership alignment, or mapping the member experience, we bring steady guidance and practical solutions to help clubs thrive from the inside out.
Clear Thinking for Complex Decisions
Big decisions deserve thoughtful guidance, and Strategic Minds is the connective thread across everything we do. We provide seasoned perspective, structured thinking, and honest counsel for leaders facing complex challenges or charting new directions. From vision development and organizational strategy
Clear Thinking for Complex Decisions
Big decisions deserve thoughtful guidance, and Strategic Minds is the connective thread across everything we do. We provide seasoned perspective, structured thinking, and honest counsel for leaders facing complex challenges or charting new directions. From vision development and organizational strategy to partnership exploration and long-term positioning, we help simplify the path ahead—bringing clarity, perspective, and steady leadership to decisions that shape the future.
Less Guesswork. More Great Work.
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